A vegan KFC may seem odd, but a Rotterdam restaurant is swapping out their classic menu for veggie alternatives during National Week Without Meat. As people dabble in flexitarianism amid rising eco concerns, they pick brands that champion their values and offer accessible alternatives.

Alcohol consumption may be declining Down Under, but more than two-thirds of Aussies still consider a drink with mates to be a great national tradition. Can low- and no-alcohol beers provide an adequate substitute for booze? And what constitutes a beer-drinking experience without the beer?

Genius Brewing has launched a low-cal vegan beer with a full nutritional information label on each can. With people placing more importance on ingredients and food transparency, they’re increasingly expecting brands to provide info that helps them make healthy drinking decisions.

Big Drop Brewing Co. is catering to Britons who want the taste of booze, but without the units. It’s bringing the craft movement to the low- and no-alcohol segment of the beer market, offering those who are cutting back a spectrum of flavours so they don’t have to settle for lemonade or cola.