As Americans become more adventurous in their quest for wellness and transcendence, Californian brand Moon Juice is serving up the ancient and exotic, infusing juices and supplements with ingredients like lion’s mane and astragalus. What’s behind the natural and alternative health boom?

Instagram is blocking hashtags linked to verifiably false information about vaccines in an attempt to prevent a public health disaster. It's responding to public pressure for social media platforms to take greater responsibility for the misinformation they host and help spread.

Wellness brand Goop has come under fire for peddling ‘alternative medicine’ with pseudoscientific claims – yet the backlash had little effect on fans. Amid increasingly unaffordable healthcare and falling pharmaceutical trust, how are unconventional remedies giving people a sense of control?

The chief executive of the NHS has warned Britons to be wary of the questionable concepts and products showcased inThe Goop Lab. With many people rejecting conventional healthcare in favour of 'wellness', brands can help to distinguish between phony cures and scientific solutions.