A growing awareness of fake news and the proliferation of sponsored posts on social media has seen the trustworthiness and authenticity of online influencers come into question. How are established experts, nano-influencers, and CGI characters rebuilding confidence and digital relevance?

Social media platforms have enabled fans to feel closer to their idols than ever. By managing direct messages with a mass audience, LA-based Community helps celebrities dodge call-out culture and satisfy an increasing demand for genuine communication through direct text messaging.

The NFL has released a public service announcement and an ad that deals directly with police shootings of black men in America. People expect brands to align with social justice causes they believe in, and by taking a stand, the organization is working to demonstrate sincerity and activism.

Where once experts were regarded as symbols of authority and respect, today they are overshadowed by influencers, personal opinions, and instant gratification. Canvas8 spoke to Dr. Tom Nichols, to find out the reasons and impacts behind the era of self-proclaimed experts.