The rise of on-demand streaming services supposedly sounded the death knell for traditional television, but bright spots have emerged even as live audiences have diminished. What gets people to tune into programmes at specific times rather than catching up at their own pace?

With a wealth of live TV and streaming platforms, people can feel overwhelmed by options and they struggle to make viewing choices. However, whatever the format, people are more likely to engage with content if it enables them to dial in to a cultural moment and gain social currency.

Netflix and chill may constitute the modern date night, but what do Americans really think about streaming services? As online content and streaming platforms become the norm, Canvas8 polled 2,182 Americans and spoke to eight people to discover what they do and don’t like about streaming services.

Taking a leaf out ofProject Runway’s book, Amazon is launching a fashion design competition that gives viewers the chance to buy featured designs immediately after each episode. Blending entertainment and retail, the move meets demands for frictionless on-demand shopping experiences.