People are becoming increasingly aware of what brands are doing behind the scenes. But what would cause shoppers to stop supporting them? Canvas8 surveyed 4,982 Americans and spoke to eight people to find out what they would do if a brand did something that didn't align with their values.

NatWest has set aside a large support fund to help companies navigate the coronavirus health scare. With COVID-19 announced as a pandemic by the WHO, people are on edge - and rather than capitalising on people’s fear, brands can earn trust by providing tangible support.

With stockpiling and panic-buying causing many products to sell out during the COVID-19 outbreak, many of the UK’s most vulnerable are having a hard time shopping for essentials. To help them, some supermarkets are opening early to let the elderly shop in peace without having to compete with others.

The worldwide electric vehicle industry has turned a corner – the number of global plug-in vehicle deliveries is growing higher each year. With people increasingly environmentally conscious, opting for an EV is eco-keen choice. So, what’s driven this change in fortunes and is it sustainable?