Cosmopolitan has partnered with Google to launch 'watch parties' around the Netflix show 'You'. Understanding that second screening is now a standard part of the viewing experience, the magazine is seeking to leverage this behaviour and harness divided attention spans to boost engagement.

American fans ofThe Great British Baking Showwill have to savor each episode of season seven as Netflix has decided to release them weekly, rather than in one block. It aligns with a wider move to traditional release patterns across screening platforms, prolonging the hype around programs.

‘Netflix and chill’ is more than a euphemism – 67% of people say it’s more fun to watch films and shows with their partner than alone, and 58% would opt for a night with Netflix over a visit to the cinema. Now, thanks to Let’s Gaze, distance doesn’t have to stop couples having a cosy night in together.

Netflix and chill may constitute the modern date night, but what do Americans really think about streaming services? As online content and streaming platforms become the norm, Canvas8 polled 2,182 Americans and spoke to eight people to discover what they do and don’t like about streaming services.