With technology’s ubiquity in modern life, media narratives have traditionally either celebrated or demonised its societal and personal effects. But as the dust settles, people are coming to a more nuanced understanding of how technology impacts them. As a result, they’re now looking to learn how to manage their relationship with tech – something they’re expecting brands to lend a hand with.

A decade ago, social media was seen as a novel distraction. But with 92% of US teens going online daily, an online persona can lay the groundwork for an individual’s entire social life. Given the internet’s influence on Gen Z, Common Sense is helping students become better digital citizens.

As they try to give their kids playtime that is both fun and productive, parents are looking for toys that educate their little ones as much as they entertain them. Coding Critters offers simple-to-use coding-based toys to teach kids about the basics of coding, without them even realizing it.

As parents become increasingly wary of how much time their children spend on screens, the National Institutes of Health is investigating the link between screens, behaviour, and development. The research suggests that more screen time is associated with lower scores on aptitude tests.