Gone are the days when going to a festival meant trudging through mud, pitching a tent, and living off Super Noodles and warm beer. Now, festivals offer high-end luxury experiences, from five-star accommodation to onsite spas and champagne bars. Is this why HNWIs are so obsessed with festivals?

The super-rich elite are an ever-expanding set, and they're increasingly female. While the wealth that defines them as such may stay the same, their preferences and values are changing. As a new generation cashes in at the bank, what are they prioritizing, and how should brands respond?

As tastes in the luxury sector evolve, high-end restaurants are lagging behind in implementing new services and technology that diners will come to expect. What will premium experiences look like in this changing landscape, and how can brands adapt to stay ahead of the curve?

Lucky Cat restaurant’s dark interiors are an intentional bid to make the space un-Instagrammable. With authenticity and digital detoxing at the forefront of the younger cohort’s minds, the space is for those looking to enjoy themselves without feeling the constant pressure to 'post'.