The COVID-19 pandemic caused people around the world to suddenly and drastically alter their everyday habits, but what will the lasting impact be? Canvas8 spoke to three experts to explore the long-term implications of the crisis on how we spend, socialise, and stay healthy.

For self-isolaters who can no longer attend hair salon appointments IRL, Bleach London has launched ‘Hair Party’, a virtual salon created to ease people into at-home haircare. The move shows how brands can use fun and levity to help people retain a sense of self in unusual circumstances.

Whether it's getting bangs after a breakup or going blonde to debut the 'new you', people have long changed up their hair to help them through trauma. In a similar way, isolated individuals are turning to DIY 'dos as a form of self-expression to cope with COVID-19-related angst and boredom.

Beauty and identity are intrinsically linked, meaning that people make numerous considerations to ensure the grooming and cosmetics goods they buy are right for them. Canvas8 polled 2,500 Britons and spoke to eight people to identify the factors that determine their path to purchase.