Sustainable fashion and eco-friendly initiatives have made dressing with a conscience easier than ever, but are shoppers considering the impact of their returns? More than 33% of Gen Yers say they buy more items than they need. What can brands do to discourage serial returners?

As ecological crises become impossible to ignore, conscientious shoppers are seeking ways to limit their impact on the planet. Sneaker brand Allbirds is meeting demands for eco-friendly fashion by using sustainable components – but that’s not the sole reason it's developed a cult following.

As fast fashion loses its appeal among eco-minded shoppers, brands are exploring ways to boost their sustainability credentials. To this end, H&M is releasing a dress made from recycled materials, showing how to engage with the circular economy without sacrificing style.

Hundreds of thousands of fashion fans have tuned into Moscow’s first online-only fashion week. As the COVID-19 pandemic pushes brands and major event organisers to embrace digital engagement, these climate-friendly adaptations could become a new norm.