In a self-referential move, Snickers’ 2020 Super Bowl commercial parodied the CSR tactics used by certain brands, declaring ‘Snickers Fixes the World’. By recognizing people’s apathy towards disingenuous marketing, it offers a more truthful style of advertising.

The COVID-19 pandemic has fundamentally altered the nature of daily life, from postponing major events and shutting down entire industries to restricting the movement of billions worldwide. Canvas8 spoke to 19 people to understand how they’re coping with and adapting to these changes.

Many brands recognise that evoking laughter is a sure-fire way to get people’s attention – but that’s easier said than done. Canvas8 spoke to Caleb Warren, a marketing professor at the University of Arizona, to learn about the difficulties of using humour in ads and how this impacts brand loyalty.

Pizza chain Little Caesars has created an ad to highlight its move into delivery, which debuted at Super Bowl LIV. Depicting a highly-strung CEO pushed to his breaking point, the satirical humor will likely resonate with both convenience food fans and those skeptical of corporate powers.