Membership schemes and referral bonuses are just a few of the ways brands try to boost shopper loyalty – but are they enough to forge long-term commitments? Canvas8 spoke to Debra Grace, a marketing professor at Griffith University, about how to measure people’s relationships with brands.

Authenticity has long been a buzzword in marketing, but with 51% of people saying that less than half of brands create ‘authentic’ content, there’s a significant disconnect with audiences. Canvas8 spoke to Dr. James Oakley to find out what factors affect whether something is seen as genuine.

People are faced with more options than ever when shopping, whether that's online or in-store. For brands, this makes it hard to build lasting relationships with their customers. In fact, research shows that it takes five or more purchases before many Americans consider themselves loyal.

In an effort to ease anxieties around food scarcity and grocery shopping during the COVID-19 pandemic, Heinz has launched a home delivery box filled with the brand’s staples. It’s hoping to offer comfort and convenience to families and key workers during a time of uncertainty.