The effects of climate change won’t discriminate between genders, but research suggests that men may not be doing as much as women to limit their impact on the planet. What stops men from buying eco-friendly goods, and how can brands shift perceptions to ensure sustainability appeals to all?

Retailers’ sustainability initiatives show that shoppers don’t just want cheap, fast fashion – ethical and eco-savvy values are important too. But are visibly mended sweaters and ‘sneaker cleaning’ services just an updated version of the ‘It bag’, or are people ready to adopt low-impact lifestyles?

Organic and sustainable homecare products may have been on the rise pre-pandemic, but as hygiene becomes a top priority, people are bringing a new set of demands to domestic maintenance. Brands in the home space have the opportunity to pivot to meet these shifting preferences.

2019 has been the year we all woke up to the climate crisis. However, people still aren’t making monumental changes to their shopping habits. While shopping sustainably – when overtly offered by brands and businesses – is top-of-mind for some, others, who are aware that complete environmental soundness is difficult to achieve, are wary of greenwashing.