Many are calling lockdown a social nightmare, while others are thriving and can’t imagine going back to ‘normal’. Canvas8 spoke to Jenn Granneman, author of The Secret Lives of Introverts, to understand why certain people love being at home and what brands can do to better cater to them.

With Britons locked down amid the COVID-19 outbreak, supermarkets are one of the few places they’re allowed to go. Aware of people’s anxiety and keen to reduce hysteria, shops are using subtle nudges, including hitting shuffle on their in-store playlists, to help keep shoppers calm.

The spread of COVID-19 has seen people frantically stock their cupboards and freezers, with empty supermarket shelves a common sight worldwide. Canvas8 spoke to Dr. Leonard Lee, a marketing professor at the National University of Singapore, to understand the human needs that fuel panic-buying.

A changing cultural climate is seeing both men and women shun toxic masculinity and demand new narratives around ‘being a man’. How are brands attempting to break down gender norms and stereotypes, and why is it so important to have diverse representations of manhood in advertising?