Environmental concerns and fears about harmful ingredients such as parabens and phthalates have beauty consumers showing more interest in going organic. In Germany, natural products have been on the shelves for decades. What’s driving the success of this sector in the country?

Thanks to COVID-19, when it comes to getting their regular treatments and beauty fixes, people have found themselves stranded. In a bid to help their customers stay engaged throughout the lockdown, Bleach London is creating at-home hair parties to inspire creative quarantine looks.

Why wear makeup if you’re home all day? That’s the problem many cosmetics brands are grappling with during COVID-19 lockdowns. But with beauty fans keen to be part of a community, Zoom is offering a way to boost personalised engagement between brands and consumers

With lockdown giving beauty fans more time to shop around online, they’re exploring the benefits of customizable products. Unable to buy their usual gear in-store or seek in-person advice, people are expanding their horizons – creating an opportunity for brands to feed their curiosity.