One-quarter of young Australians are having to work multiple jobs in order to make ends meet, with 27% reporting feeling insecure about their working situation. This gives brands an opportunity to provide tools that help young people save money or find alternative ways to earn extra cash.

The Reserve Bank of Australia and the Australian Securities and Investments Commission are targeting young adults as part of a campaign to boost financial literacy. With Gen Z increasingly stressed about their money, finance brands can be proactive about educating and empowering their users.

Given that the best thing people can do to flatten the COVID-19 curve is stay inside, interest in video gaming has understandably surged, becoming an essential activity to avoid boredom and maintain mental health. How has the pandemic changed the way Aussies view this escapist hobby?

From messages of support to those that aim to entertain, how can brands deepen their relationships with people during a pandemic? Canvas8 spoke to Tom Doctoroff, author of Twitter Is Not a Strategy, to understand the role brand behaviour plays during a time of uncertainty and crisis.