It’s generally accepted that people shouldn’t believe everything that they read online. But what role can brands play in combating misinformation? A study has revealed that people want businesses to take action against fake news, especially when it directly implicates the company.

The spread of COVID-19 has seen people frantically stock their cupboards and freezers, with empty supermarket shelves a common sight worldwide. Canvas8 spoke to Dr. Leonard Lee, a marketing professor at the National University of Singapore, to understand the human needs that fuel panic-buying.

A study by Pew Research Center has revealed that almost half of Americans have encountered bogus information about the COVID-19 outbreak. Amid low levels of trust in the media, people are looking to brands and news outlets to take a more active role in tackling virus-related misinformation.

Where once experts were regarded as symbols of authority and respect, today they are overshadowed by influencers, personal opinions, and instant gratification. Canvas8 spoke to Dr. Tom Nichols, to find out the reasons and impacts behind the era of self-proclaimed experts.