From games of tag and playing catch to playground chats, a wide range of playtime activities have become impossible in life under lockdown, with potentially detrimental effects for children’s mental wellbeing. As parents try to keep kids content, they want brands to step in to fill the playtime gap.

The COVID-19 pandemic has forced the closure of schools and parks, and put an end to playdates and family gatherings. With implications for Gen Alphas expected to run far deeper than changes to daily routines, Canvas8 spoke to three experts to explore the effects of the crisis on children.

J.K. Rowling has announced the release of a children’s book which will be made free to read online. The book is being released in installments and accompanied by a competition, catering to the demand for interactivity and creating exciting moments for kids in lockdown to look forward to.

With millions of children impacted by school closures due to COVID-19 and parents trying to balance working from home and homeschooling, many have turned to digital tools for some help. National Geographic’s NatGeo@Home is blurring the lines between education and play to keep kids entertained.