Despite there being no major food shortages so far during the pandemic, the majority of Americans remain fearful of one. As people’s trust in the government drops, they no longer feel able to collectively trust their guidance, and as a result they’re relying on their gut instinct instead of official advice.

The pandemic hasn’t been easy on anyone, especially not on freelancers whose income streams have stalled. Created by several financial challenger brands, Covid Credit is a digital questionnaire and service that helps the self-employed apply for government-subsidised relief schemes.

From messages of support to those that aim to entertain, how can brands deepen their relationships with people during a pandemic? Canvas8 spoke to Tom Doctoroff, author of Twitter Is Not a Strategy, to understand the role brand behaviour plays during a time of uncertainty and crisis.

As people get to grips with the economic downturn from COVID-19, they’re likely to tighten their belt when it comes to leisure expenses. To make travel more accessible in this context, Fly Now Pay Later is offering alternative payment plans for flights which make them more affordable.