WWF’s Christmas campaign taps into young people’s desire to save the planet. By highlighting the destruction caused by deforestation and encouraging viewers to adopt wildlife, WWF is aiming to pull at the heartstrings of Gen Zers and Alphas and empower them to make their world better.

Growing up in a digital world, Generation Alphas are more likely to opt to watch shows on Netflix than the BBC. Gen Alphas pursue content consumption through gaming and advocate for inclusive values across the media platforms they use. So how can brands look cool for the kids?

Children and young people who have experienced loss often need bespoke help to start to heal from their trauma. Offering children a digital sanctuary to escape to when the real world becomes too much, Apart of Me is an app where they can explore, engage with, and navigate their grief.

Mattel is honouring Black History Month with a collection of Barbie dolls in a diverse range of skin tones. As shoppers increasingly prioritise diversity and inclusion, the move responds to calls for greater representation of all types of people in popular culture.