Rather than winding down their working lives after they hit 65, more and more American Boomers are either in employment or looking for jobs. And while some are toiling out of necessity to cover everyday costs, others are taking up roles that let them try something new or feel a sense of community.

As the care needs of aging Americans mount, tech is emerging as an ally for strained healthcare systems, worried families, and the elderly themselves. Designed as a social companion, AI-powered robot ElliQ helps those in their golden years stay in touch with family and remain active.

Amid worries around tech’s tendency to track our every move, Google has flipped this idea on its head in a tear-jerking ad that aired during the Super Bowl. By showing how seniors can use the Assistant to remember important life moments, the tech giant is looking to reframe it as a helpful force for good.

A study by Pew Research Center has revealed that almost half of Americans have encountered bogus information about the COVID-19 outbreak. Amid low levels of trust in the media, people are looking to brands and news outlets to take a more active role in tackling virus-related misinformation.