From messages of support to those that aim to entertain, how can brands deepen their relationships with people during a pandemic? Canvas8 spoke to Tom Doctoroff, author of Twitter Is Not a Strategy, to understand the role brand behaviour plays during a time of uncertainty and crisis.

From panic-buying to extreme saving, paths to purchase have morphed as we progress through the pandemic. But what are people willing to spend on? Canvas8 spoke to Dr. Ravi Dhar and Joe Pine to understand how brands can maintain and grow their following during and after COVID-19.

Restaurants have been one of the hardest-hit industries during the crisis. As lockdowns lift and restaurants look to re-open, people are beginning to think about what that return will look like, and it’s becoming clear that there will be a marked shift towards local and family-owned businesses.

Lockdown might have kept many foodies separated from their favourite dishes – but not for long. Morrisons has launched ‘fakeaway’ boxes that help home chefs recreate popular high-street dishes at home, reconciling the need for convenient cooking with the longing to eat out again.