As Brazilians increasingly turn to tech for all their daily needs, from banking to wellbeing to getting dinner delivered, they are adopting new behaviours across tech, healthcare and commerce sectors. Amidst this change, how can brands step in to cater to evolving audience behaviours and needs?

People around the world have taken to messaging apps to share knowledge around COVID-19. However, these 'dark social' channels can become breeding grounds of misinformation. WhatsApp is taking a stand to protect users by introducing forward limits on messages.

Distrustful of traditional financial institutions, Gen Yers are more likely to favor digital banking experiences, according to research. As a generation with more debt and lower incomes than their parents, digital challenger banks are providing them with a greater sense of control over their finances.

Brazilian expectations for easy access to on-demand products is steadily growing, and Rappi is meeting these needs head on. What started out as a delivery service has expanded across sectors. How is its broad offering working to sate Brazilians’ desire for peak convenience?