Uber is stepping up its micro-mobility game by launching e-scooters across São Paulo. In such a congested and polluted city, people are seeking eco-friendly and time-saving options. But with rival e-scooter brands struggling to find lasting success, nailing convenience and accessibility is key.

London is overflowing with two- and four-wheeled shared transport options – from Uber to Bolt to Lime – all of which respond to a desire to get around in an efficient, inexpensive, and eco-conscious ways. But when and why do people choose to hop on a bike or hail a cab rather than take the Tube?

From messages of support to those that aim to entertain, how can brands deepen their relationships with people during a pandemic? Canvas8 spoke to Tom Doctoroff, author of Twitter Is Not a Strategy, to understand the role brand behaviour plays during a time of uncertainty and crisis.

As the UK emerges from COVID-19 lockdown, public transport capacity is set to be severely limited to reduce the risk of further infection. But is a surge in private car journeys inevitable? Or could the post-pandemic world present a new opportunity to encourage greener, healthier commutes?