Armed with an internet connection and a laundry list of jobs, home hackers are connecting globally to share cleaning tips. But what drives people to come up with DIY solutions when there are so many specialised products out there? And how can brands show their value to these individuals?

As the COVID-19 pandemic restricts people’s movement, domestic habits are being shaken up to stave off boredom and maintain social ties. Canvas8 spoke to 18 people from around the world to understand how they’re spending their time in self-isolation and what new routines they’ve established.

From messages of support to those that aim to entertain, how can brands deepen their relationships with people during a pandemic? Canvas8 spoke to Tom Doctoroff, author of Twitter Is Not a Strategy, to understand the role brand behaviour plays during a time of uncertainty and crisis.

With city-dwellers often short on leisure time, gardening tech is helping them tap into the grow-your-own trend and integrate biophilia into their homes. One such brand is GrowSquares, which uses data science to help urbanites across America grow their own produce in compact spaces.