Volkswagen Australia has announced that the T6.1 version of the classic VW Camper will be available to buy in Australia by late 2020. It’s aiming to lure Australians who are nostalgic for simpler holidays and keen to staycation for environmental and financial reasons.

Australians are interested in switching up their travel habits to help the environment, but they’re lacking the knowledge to enable them to make that happen. As people become more aware of the impact their lifestyles have on the environment, they'll look to brands that make travel more guilt-free.

COVID-19 has hit the travel and hospitality sector harder than most others, with event venues forced to postpone bookings, airlines grounding fleets, and restaurants banning sit-in service. As people re-explore their leisure options post-lockdown, what will they expect from brands in this space?

As societal and environmental ills mount, Aussies are demanding that brands and the government take more responsibility for the impact their decisions have on everyday life. What issues are most pressing for people Down Under and how are their ethical expectations being met?