A global survey has found that many shoppers don’t feel recognised when interacting with businesses online, despite the fact they have access to their data. They’re looking to brands to use their information to provide seamless and personalised shopping experiences.

When it comes to making decisions, more information is typically thought to be a benefit. But according to a study, there's such a thing as too much information. Research finds that background knowledge about a specific topic can work against people in making the best decisions.

The widespread closure of brick-and-mortar stores due to COVID-19 has underlined the need for businesses to have effective e-commerce and social media strategies. But how do people want brands to behave in digital spaces? And why are privacy and community so important to online shoppers?

People are wearing and buying color like never before. Where once black was the chicest of all shades, now every color of the rainbow is fair game. How are brands playing with hues to offer shoppers a consistent cross-channel experience that reflects a coherent identity?