While people in India once baulked at the inaccessible price points and inflexible services of insurance providers, they’re now signing up en masse. How did companies in the domestic sector engineer a formula to cater to the diverse needs of this enormous, historically untapped market?

As India moves to be a cashless country, PayTM is leading the digital economy’s revolution by providing a wide merchant base for its users. This app is simplifying Indians’ lives by giving them the opportunity to seamlessly sync their spending for offline retail and online services.

As stores across India re-open, businesses are more than eager to start selling. But the pandemic has shifted some shopping behaviours; notably, online shopping has become the preferred channel in some categories, leading to new expectations on how brands will sell their products.

To counter feelings of isolation and anxiety in lockdown, some people are finding comfort in animals, leading to an uptick in pet adoptions. And for those without the time or space for a real furry friend, virtual pet adoptions are giving them a sense of purpose and responsibility that they can focus on.