As societal and environmental ills mount, Aussies are demanding that brands and the government take more responsibility for the impact their decisions have on everyday life. What issues are most pressing for people Down Under and how are their ethical expectations being met?

While self-isolating city-dwellers have access to supermarkets, those in rural areas may find it hard to stock up on their favourite foods. A diner in Australia has stepped in to deliver pizzas and beer by plane to remote ranches in the outback, showing how brands can ease the burden in unique ways.

Dollar cow’s milk has long been the obvious choice for Aussie dairy consumers. However, disruptors – such as The a2 Milk Company – have gained a stable foothold in the market. Charging four times the price of regular milk, a2 has become a ‘healthy’ product consumers are happy to splash out on.

Plant-based products have overcome many hurdles, from taste to aesthetic, but they’re still struggling with accessibility. In Australia, a plant-based meat alternative brand called Fable is hoping to change that by launching in Woolworths in a bid to encourage Aussies to shake up their lockdown dinners.