As people tentatively return to bars and pubs, they'll likely be grappling with a fear of heading out too soon, craving real-life interaction, and wanting to support local business. Diageo is looking to mitigate those fears and prop up the industry by offering grants and advice to bars to enable a healthy return.

With many of life's leisure activities limited amid social distancing, Bacardi and Deliveroo have teamed up to give people a pick-me-up. The partnership will allow bars to deliver cocktails to people in the UK, which means they can get their favourite drinks while supporting local businesses.

From messages of support to those that aim to entertain, how can brands deepen their relationships with people during a pandemic? Canvas8 spoke to Tom Doctoroff, author of Twitter Is Not a Strategy, to understand the role brand behaviour plays during a time of uncertainty and crisis.

COVID-19 has accelerated a shift in boozing habits, with the closure of restaurants and pubs making at-home alcohol consumption the norm. But how are people replicating social drinking moments online, and how can alcohol brands participate in these occasions to earn long-term loyalty?