Growing up in a digital world, Generation Alphas are more likely to opt to watch shows on Netflix than the BBC. Gen Alphas pursue content consumption through gaming and advocate for inclusive values across the media platforms they use. So how can brands look cool for the kids?

Gen Alpha have never known a world without social media, and their online activity is beginning to play a large role in their IRL decisions. A global survey shows that the majority of this group want to buy products that they see their favourite YouTube or Instagram stars wearing or using.

Due to the COVID-19 outbreak, school’s out for many students around the world. As homeschooling becomes the new normal, edtech platform Atom Learning is offering free online courses to help children stay academically active and bridge the attainment gap for those who can’t afford private tutoring.

Move over, YouTube – TikTok is making waves with Gen Alphas across the globe. With social media increasingly a fact of life for children and young people, parents who are concerned about screen time are looking to brands to create limits and promote age-appropriate and educational content.