Demand for digital driving licenses is soaring in Brazil since the smartphone-based documents were introduced in 2018. With the nation becoming ever-less reliant on cash as a mode of payment, people are looking for new ways to digitise their everyday lives.

Uber is stepping up its micro-mobility game by launching e-scooters across São Paulo. In such a congested and polluted city, people are seeking eco-friendly and time-saving options. But with rival e-scooter brands struggling to find lasting success, nailing convenience and accessibility is key.

As Brazilians increasingly turn to tech for all their daily needs, from banking to wellbeing to getting dinner delivered, they are adopting new behaviours across tech, healthcare and commerce sectors. Amidst this change, how can brands step in to cater to evolving audience behaviours and needs?

Dubbed ‘Uber for Seniors’, transport app Eu Vô helps older Brazilians lead more independent lives through rides with drivers trained by psychologists and gerontologists. Helping families struggling to look after older relatives, it’s an innovative service for Brazil’s ageing population.