Public trust in the global charity sector may be low, but in the US, where donations reached record levels in 2017, people continue to give in a variety of ways. Canvas8 spoke to 20 Americans to find out how they support charities and whether money is still their preferred mode of giving.

Cause-based marketing sees brands launching campaigns and posting on Instagram to show their support for social issues. Yet while they may mean well, such efforts are routinely criticised, especially by discerning Gen Zers. So, how can brands demonstrate their commitment to a good cause?

With card and contactless payments becoming the norm for many Britons, the concept of a ‘cashless society’ is becoming a reality. What does this mean for charities that rely on people giving ‘spare change’? Canvas8 spoke to 20 Britons to understand how they’d prefer to donate on-the-spot.

Despite mounting concerns about social issues, fewer Germans are donating money to charity. With young people looking for more transparent ways to give back, the cash donations favoured by older generations are falling to the wayside, pushing charities to adapt to this shift.