Signal20 Jul 2020
Perms give teen guys an outlet for 'glowing up'

'Boy perms' are taking TikTok by storm as teens look to emulate idols like Timothée Chalamet. As guys begin to explore hairstyling and adopt more complicated beauty routines, beauty brands would do well to rethink what their male audience are looking for from products.

Perms give teen guys an outlet for 'glowing up'