COVID-19 has hit the travel and hospitality sector harder than most others, with event venues forced to postpone bookings, airlines grounding fleets, and restaurants banning sit-in service. As people re-explore their leisure options post-lockdown, what will they expect from brands in this space?

The pandemic has brought the travel industry to a near standstill. But with restrictions lifting, the desire for a summer holiday is still strong, in spite of fears of a second spike. Searches for staycations in the UK are reaching a peak, while some booking sites have enjoyed record sales.

Savvy when it comes to social media and sustainability, Gen Zers thrive on worldly experiences. Their work lives are a means to save for travel and they’re more spontaneous than previous generations. How can brands tap this adventure-hungry mindset as they grow up globetrotting?

Keen to get outdoors, leave the confines of home, and avoid risk of COVID-19 infection, Germans are gravitating towards camping trips as the ideal summer getaway. To meet this demand, a start-up has partnered with event organisers to turn fields into last-minute camping sites.