From virtual showrooms to buy-from-home options, the flexibility of buying a car online is becoming more apparent to people during lockdown. As everyday life becomes digitised, there are opportunities for brands to optimise the virtual tools that let shoppers discover and buy online.

As COVID-19 forces the closure of car dealerships and potential buyers spend more of their time online, the auto industry is recognising a need to modernise. But are people ready to purchase vehicles as they would clothes or books? And how can car brands deliver high-quality service digitally?

Germans are speeding up the demand for electric and hybrid vehicles, according to price-comparison sites. As Germans look to help preserve the planet for future generations, subsidies and incentives are helping them change their habits to better align with their values.

The worldwide electric vehicle industry has turned a corner – the number of global plug-in vehicle deliveries is growing higher each year. With people increasingly environmentally conscious, opting for an EV is eco-keen choice. So, what’s driven this change in fortunes and is it sustainable?