Over $160 billion worth of fresh produce is wasted annually in the US. Misfits Market sells aesthetically challenged fruit and veggies through direct-to-door subscription boxes. The brand gives customers access to fresh, cheap produce, encouraging conscious consumption and cutting out the middleman.

With almond, soy, oat, and even pea milk saturating supermarkets, could dairy’s obsolescence be on the horizon? Taking cues from the success of hyper-real plant-based meat alternatives, Eclipse Foods has entered the dairy wars with an alt-milk that tastes even better than the original.

The best sustainable intentions can be hampered by confusion when it comes to packaging and recycling. Addressing this challenge, a UK manufacturing company has released a recycled-paper wine bottle, with a carbon footprint six times lower than that of its glass alternative.

Plant-based milk brand Oatly is heading on the road in 2020 with a series of experiential coffee shop pop-ups around the UK. By prioritising human interaction in its promotional strategies, Oatly is responding to a resurgent interest in physical retail from digitally-fatigued Gen Zers.