Video calls may have helped to ease isolation during lockdown, but it’s not just humans that can provide a sense of connection. Canvas8 spoke to social psychologist Dr. Elaine Paravati Harrigan to understand how people are fulfilling social needs with or without others.

Clubs across the US are live streaming events via Zoom and charging an entry fee, and people are buying in. With lockdown making people long for social interaction and a chance to let loose, they’re willing to pay for an exclusive experience, even if it’s not an in-person one.

Many are calling lockdown a social nightmare, while others are thriving and can’t imagine going back to ‘normal’. Canvas8 spoke to Jenn Granneman, author of The Secret Lives of Introverts, to understand why certain people love being at home and what brands can do to better cater to them.

Bored, anxious, and unable to leave home, Americans living under COVID-19 lockdown orders are eager for ways to pass the time. But what are the underlying behavioral drivers behind their surging interest in baking and cleaning? And how can brands support people adapting to 24/7 domestic life?