As Gen Y’s interest in all things new-age peaks, they’re turning the once-introspective exercise of checking horoscopes into a social one. The Co-Star app is connecting people via their astrological signs and allowing them to keep tabs on the starry state of their friends, lovers, and inner lives.

Breaking from traditional milestones, dealing with stress and an unstable economy, Gen Yers are turning to astrology to help them navigate life. But why is this forward-thinking generation using an ancient practice? And do they truly believe the stars can help them get a handle on their lives?

Online wine boutique Astro Vino is personalising wine-gifting by matching each bottle with the giftee’s astrological chart. Amid declining trust in institutions and a rising interest in astrology, the tailor-made offering will likely appeal to Gen Yers as they increasingly put their faith in the stars.

Dating app Bumble has released a new feature allowing users to filter potential matches according to their star signs. As a wider demographic embraces astrology to guide and support life decisions, people are looking to horoscopes to assist in their love lives, careers and friendships.