Global protests in support of anti-racism have motivated many brands to show their support for Black Lives Matter. While some have faced criticism for empty virtue-signalling, one company has gone a step further in the wrong direction, using language from the movement to shame a Black artist.

Alexis Ohanian has announced his resignation from the Reddit board, urging members to replace him with a black candidate. His announcement comes as the BLM movement pressures brands to commit to equity, black presence, and black leadership, both internally and externally.

Dismissed as creepy at best and dangerous at worst, Snapchat’s Snap Map enables users to share their real-time locations. Although the feature was universally panned, it’s been instrumental in documenting social unrest and helping protesters organize without relying on media.

In the wake of the Black Lives Matter movement being reignited by the death of George Floyd, brands are taking to social media to express solidarity and support. But as people expect increased transparency and accountability from companies, they are being asked to ‘pull up or shut up’.