Signal5 Aug 2020
Burberry's 'social' store is built on digital interactionsBurberry has opened its first ‘social’ shopping store in China, integrating WeChat into how visitors interact with all aspects of the store. By introducing gamified elements into the brick-and-mortar shopping experience, luxury brands can pique the interest of young, experientially-minded shoppers.
©@lofficielitalia (2020)
