Cause-based marketing sees brands launching campaigns and posting on Instagram to show their support for social issues. Yet while they may mean well, such efforts are routinely criticised, especially by discerning Gen Zers. So, how can brands demonstrate their commitment to a good cause?

A changing cultural climate is seeing both men and women shun toxic masculinity and demand new narratives around ‘being a man’. How are brands attempting to break down gender norms and stereotypes, and why is it so important to have diverse representations of manhood in advertising?

Even after #MeToo shone a light on the reality of harassment in the workplace, over a quarter of men think it’s acceptable to tell colleagues jokes or stories of a sexual nature. With this in mind, brands have an opportunity to stamp out bad behaviour through educational initiatives and training.

Despite positive moves for gender equality in the workplace, a study has found that men are less and less willing to interact with their female colleagues at work. In the wake of the #MeToo movement, some people are finding it tricky to navigate face-to-face situations.