Walmart Canada has released a humorous spot called 'Ode to Motherhood', which timelines the chaos of raising children. The spot documents the key stages – and stresses – of raising children, before positioning itself as the brand that has mums' corners, even when they're in the tightest of jams.

Grocery stores have seen business boom as Americans have sought out shelf-stable foods to prepare for life under lockdown. What does this mass uptake of non-perishables reveal about the ways people are eating during the crisis? And will their taste for these products last post-COVID-19?

Bored, anxious, and unable to leave home, Americans living under COVID-19 lockdown orders are eager for ways to pass the time. But what are the underlying behavioral drivers behind their surging interest in baking and cleaning? And how can brands support people adapting to 24/7 domestic life?

Household brand Kraft has released a limited-edition version of its Classic Ranch Dressing in refreshed packaging, renaming the product as 'Salad Frosting'. As parents wrestle with time pressures, Kraft is helping families stay on top of mealtimes in inventive ways.