As the world goes into quarantine, people are mass-downloading video-streaming app TikTok. While Gen Zers have felt relegated to the sidelines of society’s economic decisions, young content creators are taking to TikTok to poke fun at a Boomer-run system under stress.

TikTok may be best known for its viral challenges and surreal skits, but the social media app is evolving into much more than a platform for comedy. How are Gen Zers using this digital channel to educate and inspire their peers? And how are their online communities impacting their offline lives?

While nearly three-quarters of Gen Zers are willing to pay more for eco-friendly products, they are also a critical and discerning audience. In the second of a two-part report, we explore how members of this cohort expect their favourite brands to fit in with their sustainable ambitions.

With millions of children impacted by school closures due to COVID-19 and parents trying to balance working from home and homeschooling, many have turned to digital tools for some help. National Geographic’s NatGeo@Home is blurring the lines between education and play to keep kids entertained.