Instead of the coronavirus pandemic being the ‘great leveller’, it has highlighted the number of people who deal with food insecurity. Working to get meals to vulnerable Londoners, The Felix Project uses surplus restaurant and supermarket food to fight food poverty in the capital.

A large-scale study into motivations behind kindness has found that people will offer help even in situations where they have several motivations. As brands build on the success of helping during the COVID-19 crisis, they could tap into people’s own pro-social behaviour to retain that loyalty.

Whether it’s Apple being turfed out of Stockholm, or Amazon scrapping its New York HQ plans, people are making their voices heard when it comes to how their cities welcome in mega-brands. In spite of tangible economic benefits, residents worry about how big businesses will affect their culture and communities – so how can brands better integrate into the fabric of global cities?

While COVID-19 brought people together in adversity, it has also highlighted the plight of local businesses and support services. Nextdoor’s ‘Sell For Good’ feature allows social sellers to easily act on their good intentions and see their spending power turn into an act of neighborhood solidarity.