The iconic Wassup! Bud ad of the 1990s may not have seemed to be promoting kindness and solidarity when it first aired, but the brand has updated its campaign to do just that. Responding to the COVID-19 pandemic, the edited version of the ad encourages people to combat loneliness during lockdown by checking in on their friends.

Harkening back to the look and taste of childhood favorites, Magic Spoon’s cereals are striking a balance between Americans’ desire for good-for-you grub and healthy food that doesn’t taste like it is. As smart eating choices take center stage, Magic Spoon is moving to make breakfast cool again.

Tapping into older gamers’ nostalgia, and younger gamers’ curiosity, the Playstation Classic is a nostalgic leap back in time for gamers. The latest Sony release comes at a time when more and more older generation consoles are getting a reboot, reacting to gamers’ nostalgia for simpler times.

In the absence of live games, millions of sports fans are tuning into a Michael Jordan documentary that relives his golden years. The show’s success demonstrates people’s yearning for the good old days, and it speaks to a desire for content that’s inspiring for multiple generations.