Doctors often tell patients to eat more healthfully, but vague advice can make it hard for them to follow through. To make diet changes more manageable, Kroger has launched a program that sees physicians writing ‘food prescriptions’ for patients that can then be fulfilled at a grocery store.

During lockdown, sales of plant-based meat have jumped by 264%. Partly spurred by meat shortages, the spike is occurring alongside a boom in other veggie staples like canned beans and pasta, giving brands a chance to capture new audiences with recipe suggestions and informative content.

Bored, anxious, and unable to leave home, Americans living under COVID-19 lockdown orders are eager for ways to pass the time. But what are the underlying behavioral drivers behind their surging interest in baking and cleaning? And how can brands support people adapting to 24/7 domestic life?

Appealing to those seeking both convenience and healthy food, meal kits are expanding from doorstep delivery to grocery stores, where their à la carte options allow shoppers to make last-minute eating decisions. As we try to do more with less time, how are these kits transforming our days?