Grupo Modelo is testing new stackable cans for Corona in a bid to eliminate the need for plastic rings on six-packs. With consumers demanding that brands reduce their use of plastic, innovation becomes key to provide practical, environmentally-friendly solutions.

As more people grow aware of the fact that 12.7 million tons worth of plastic is thrown into the oceans each year, many are trying to limit their personal waste. And while it can be hard to know where to start, the grocery aisle is first port of call for those looking to do their bit. British supermarket chain Iceland has pledged to cut down on plastic in its food packaging, Dutch chain Ekoplaza has an entirely biodegradable branch, and specialist stores Charlotte’s Cupboard and Clean Kilo are packaging-free, selling refills of items such as rice, dried fruit, chocolate, and coffee by the gram.

As more plastic, paper and cardboard ends up in our rivers, oceans and landfill, people are looking at ways that they can cut back on packaging. How can shoppers achieve this and what is the grocery industry doing about it?

The UK has become the first nation to declare a ‘climate emergency’, but will raising an alarmist tone inspire action? Canvas8 spoke to Dr. Ezra Markowitz, a professor at the University of Massachusetts Amherst, to learn how different types of eco messaging influence people’s behaviours.