In a one-night ad-break takeover, several major brands donated their Channel 4 airtime to local businesses to mark ‘The Great Highstreet Comeback’. With people expecting big corporations to play a role in economic recovery, there’s room for them to partner with local brands in an authentic way.

Britons are feeling increasingly passionate about reducing their food waste footprint and buying from more ethical brands. Community-focussed app Too Good To Go is helping diners eat in a more sustainable way, connecting them with popular restaurants and cafes that want to shift their leftovers.

With unreliable access to groceries, Indians have embraced takeaway during the pandemic, a habit that looks set to stick. But as people weigh up the cost of home-cooking vs. delivery, there’s room for brands to prove their worth by leaning into convenience and tailoring to taste preferences.

French society is famously food-centric, with long lunches and pre-dinner drinks forming part of daily rituals. But with COVID-19 having confined people to their homes, dining habits have had to change as a necessity. How might the crisis reshape mealtime behaviours in the long term?