Signal4 Sep 2020
Retailers cut ad spend amid back-to-school confusion

As COVID-19 continues to breed anxiety, people are approaching back-to-school spending in the same way kids are re-entering the classroom: with trepidation. As there's little indication of what’s in store for the next term, brands would do well to help people prepare for every eventuality.

Retailers cut ad spend amid back-to-school confusion